Augen on 03 June 2014
| theprof00 said:
Was that in the article? This is big news indeed. But how do you think those networks are going to afford that contract? It's going to take a lot of advertising to pay that off. But yes, this is great news for soccer. Monetization really was the only thing standing in its way. |
Soccer viewers are 18-34 demogrpahic so each set of eyes is considered more valuable and companies know how loyal we are to our clubs. It is a risk on their part, but I don't think they did it blind.
