Blu-ray sees boost in consumer adoption

[DragonLord]

Here are two interesting articles on blu-ray. I'm sure many will put the spin on this and try to find nothing but negative in good news, but it's undeniable that an increase in sales and % of market are positive for blu-ray. Sure it has a long way to go, but it is still good news regardless of the long road blu-ray has ahead.

So, although still far from mainstream, an increase in blu-ray sales is better than a decrease or no change at all.

Lol, but I don't know about blu-ray porn...all the stretchmarks and pimples, etc. could be sorta nasty.

 

http://www.blu-ray.com/news/?id=1138

And:

http://www.hollywoodinhidef.com/blog_detail.php?id=187

 

Quote:

Blu-ray Sees Boost in Consumer Adoption


Posted March 24, 2008 11:38 AM by Josh

Since the end of the format war, consumers are increasingly purchasing Blu-ray when given the option of purchasing Blu-ray or DVD. Recent retail reports show that Disney's release of Oscar award-winning film 'No Country for Old Men' has sold between 10-15% of its total home video unit sales on the Blu-ray format. Previously, the industry has been accustomed to seeing high profile day-and-date releases selling between 5-10% on high definition formats.

Warner's recent release of 'Appleseed Ex Machina' has sold nearly 30% on Blu-ray, showing the enthusiasm animation fans have for the high definition format. While the unit numbers for 'Appleseed Ex Mahina' aren't nearly as large as those for 'No Country for Old Men', the implications of this increased adoption rate are nonetheless substantial.

The adult industry too is seeing increased demand for Blu-ray. Adult high definition leader Digital Playground has seen demand for Blu-ray spike in recent months. As more and more standard definition quality content is made available online, fewer people are purchasing adult content on DVD. Blu-ray is seen as a way for the adult industry to re-energize slowing home video sales.

As had been predicted, many consumers have been holding out from purchasing Blu-ray titles because of the format war. Now that Blu-ray has been named the victor, more and more consumers and picking up Blu-ray titles every Tuesday.

 

And:

 

March 25, 2008 9 mil. Blu Discs Sold To Date; 3 million Already This Year Comments: 0 Blu-ray Disc sales continue to pick up steam, with total U.S. sales since inception (about a year-and-a-half-ago) hitting 9 million units through March 16, according to HMR research. In just 11 weeks this year, BD unit sales have hit 3 million units, seemingly putting the format on pace to easily hit at least 15 million units for 2008. After averaging weekly sales ranging from 200,000 - 300,000 the past two months or so, sales spiked up to 319,000 units, driven by Miramax's release of "No Country For Old Men." The Oscar-winner, despite having few special features of any kind, sold a whopping 68,000 units the week ending March 16. That's double the next closest title, Fox's "Hitman: Special Edition," which was also a relatively strong seller. Prior weekly top-sellers this year were ranging from 10,000 - 30,000 units. Look for even stronger numbers in the coming weeks with much bigger box-office titles slated for release.