Engadget nailed it in their opening paragraph for the Surface 3 review:
"It didn't last long, but there was a moment earlier this week when I was sure Microsoft would unveil its own laptop. At a press event, Surface chief Panos Panay took the stage to remind the reporters in attendance how they once said tablets would make laptops obsolete. A quick scan around the room revealed rows of journalists, all typing on Ultrabooks -- including the MacBook Air, no less. For a moment, it seemed like Panay was conceding defeat."
MS instead unveiled the Surface 3...I think they need to give up on the concept unfortunately or keep it but also expand into the traditional ultrabook and tablet markets.







