Rambi80 on 29 May 2014
Announcing a game early leads to a "long lead time" which helps to spread word about a game or product and leads to a large launch and hence success much like the one Watchdogs recently had.
The theory behind the strategy is found in the book "Blockbusters" by Anita Elberse
Marketing strategies are not aimed at people on sites like these, they are aimed at the general public. When was the last time a major game launched without you knowing about it? You are a known quantity, they are not concerned about you.
