| BraLoD said: I don't think he is talking about a price cut, but investing highly in the brand. You could see PS4 logo everywhere in the Champions League games and specially at the finals. They will market it strongly and invest in bring great games and services to please all the kind of users. They really don't need a price cut right now, PS4 is the best system, it will sell better it the same price. |
Sony has always had a champions leauge spot but you may be right that he is talking about increased marketing. If that is the case though I think its a mistake, PS4 marketing is fine just the way it is right now. Marketing is as much of an investment as biting a bullet on hardware losses to speed up sales. And overall its just better business in the console space to increase you install base and market shae as quickly as possible.
Then again, price drops is a tricky business. If sony drops the price to $299 and takes a loss of $60 on every console, then if they sold 20M consoles that year they would be taking a hit of whopping $1.2Bl lol. Though its easy to make that back from software sales and PS+ but thats still a lot. Reminds me of the PS3. If at $600 the PS3 was a breakout success, it would have made sony go bankrupt, since they were losing around $240 on every console sold.
