Kaz Hirai: "Sony will "rigorously pursue" PS4 sales", "increasing installed base more important than profit growth"

[MoHasanie]

Phantom-Lord said:

The answer is already in the OP...More install base = More profit..they don;t make much off hardware. More software, subs = more progit, also, they recently trademarked a new ps4 model, could mean they have already got the manufacturing cost down.

That is not necessarily true. Yes I get that a larger install base means more profit in the long run but if the loses are too large when trying to gain marketshare, then they may have trouble recovering those loseses if they are too large. Also more losses isn't something that Sony needs right now.