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Burek on 27 May 2014
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MoHasanie said:
Burek said:

Kaz says that profit is not a priority, market share and install base are. So price cut would surely cut into profits, but also increase sales at the expense of X1.

I think the only reason they would not cut $50 off is if they foresee supply trouble again. If they are confident that they can support increased demand, they are surely dropping the price.

I dunno... it just seems like a dumb decision considering their poor financial situation. If people are willing to pay for it then why would you drop the price? The PS4 is outselling the Wii U and X1 every week so I just don't get why it would need a price cut. 

This move would offset any potential gains X1 could potentially make in the NA/UK market with the upcoming Kinectless console. Undercutting them by $50 right off the bat, June 10, would kill all of Microsofts momentum, from which it would probably recover either never or at least not until Halo 5/ GeOW4.

Not claiming it will happen 100%, but it would be such a brilliant strategic move, and would provide PS4 another 6-9 months of sales leadership, even with no true exclusives to help them.

Also, I would just leave EU price as is, no need to do it there, as X1 is not a threat anyway.