While violence is one of the possible reasons for the popularity of shooting games, I don't think it is the main reason. In my opinion, the biggest reason why shooters are so popular is because the gameplay revolves around the simple principle of aiming and firing. It's an activity that just about anyone can do.
Now compare that to a genre like fighting games, where a person coming into the genre has to learn basic movement, how to block, learn different motions to perform special attacks, and so on. Essentially, it's a much more complex activity than what you would expect from a shooter. So it should come as no surprise why fighters aren't as popular anymore.
Now if violence were the biggest reason why shooters are so popular, than why aren't violent fighting games like Mortal Kombat pulling CoD numbers? So while violence can draw some people to shooters, I think the bigger reason why people of all ages like shooters is because they're fairly easy to pick up and play.
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