Norris2k said:
There are many ways to make the customer understand you've got a new product. A new design : failed Don't blame the name. I really can't believe you can have 120 millions of happy customers, 20 of them fans of the brand, have a new product good enough for them, and you don't sell well because of the name. Even if it was for the confusion on the name, (I don't believe that but) the casual public saw multiple time the ads, with supposedly a new gamepad and new games, a name "Wii U" appeared... About 90% of them thought it was just a new gamepad, and 95% of them thought "whatever, I don't give a shit". They didn't think that's a new console, they didn't go ask to the shop for the new pad, didn't search on the internet, didn't ask to a guy that knows, whoever understood didn't dare talking or buzz about it. That's a severe problem, and that's what the problem is. Your naming problem is totally delusional. And I do hope Nintendo thinks better about that, because if that's the way they think, like it's just a little misunderstanding on a very little and stupid naming mistake, they are dead. |
To address the first part of your response:
New Design: Apple has proven that is irrelevant
Interent Buzz: The name plays apart of that as well as poor marketing
A Powerful Product: Substantially more powerful than it's predecessor
Good Ads: Agreed, as I said marketing plays a significant role
Different Games: Have you even tried the Wii U?
New Games At Launch: Substantially more than PS4
Customer wanting product: Again poor marketing resulted in lack of consumer knowledge
I'm delusional? You obviously do not have a grasp on the basis of how marketing works. A poorly named product that does not clarify to the customer that it is a different product than it's predecessor is not going to acheive awareness and sales with the casual consumer. Simply naming the Wii U "Wii 2" would have allowed for substantially higher sales (I'd estimate the ltd would be around 12 million at this point) and led to a lot less confusion. Hell, even major news networks (CNN) ran storys about hte Wii U being an add on. People are not going to pay $349 for an add on. I find it amusing that you do not believe the naming of a product matters. Why do you think companies like Sony, Apple, Samsung do so for alot of their electronic devices when releasing a predecessor? Because it's easier for the casual consumer (which is a large basis of Nintendo's base) to be aware that it is different from the previous entry. If Nintendo wanted to continue the Wii name, they should have used numerals until the third or fourth iteration before changing it to something like Wii U.
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