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Make AAA games.
They dont even have to start from scratch, they can just share resources like car models from Gran turismo or Drive Club, for a new racing game for example.
Or they could just rip off the engine of a game like star craft or age of empires and swap the textures and sell it off as a sony game like Killzone: Commander (star craft clone), or God of War: Army of Sparta (AOE clone).