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setsunatenshi said:

YES

You don't just let it go the moment they say oops, we're losing money... we take it back. They have to understand there's a consequence to trying this type of BS moves so that by the next time they will know better.

And to be honest there's 2 sides to this subject, while 1 company tried to completely screw you, the other one was actively working against those shitty policies, so it's not so much of a keep beating Xbox down but more of a continuous pat on the back to Sony for sticking with us.

IF... MS would like to get some good will, instead of buying exclusivity of multiplatform games, they would instead use that money to produce their own exclusives, there would be a lot of good will towards that move. As it is you can be damn sure they haven't learned the lesson yet.

There are reasons why they get the bad reputation they have... they managed to gather it for the last years on their very own.

It would also help if they were proactively doing things for gamer's, and good for the industry, as opposed to every move they make (so far) being reactive to negative press.  You can't tell me they discussed everything they had planned thus far this gen, with a focus group who agreed whole-heartedly with DRM, always online, Kinect etc...  Given the publics response, it's impossible to even suggest such a thing.