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Sure they recoup it later on down the line in a few years maybe IF the ps3 starts selling, but what I was talking about is the fact that a $100 price cut will mean another loss of $200,000,000 that will hit them all at once in whatever period they decide to make a cut in because they'll have to reduce the value of their inventory. Less value on current inventory means lower profit margins, and theirs is already too low. A loss that size all at once is surely to make alot of investors angry.