NPD shares their definition of hardcore gamers (34 million in US) - Nintendo platforms/gamers excluded, 22 hours weekly average

[Gnac]

baloofarsan said:

Gnac said:

superchunk said:
wow... even NPD disses Nintendo. Must be because Nintendo doesn't pay for their service.

Why would they need NPD when NoA has their own realtime tracking service?

What is SIRAS? Does Nintendo own it? Tell me more!

Nintendo of America owns it, apparently, and they appear to have some sort of point-of-sale tracking voodoo going on, which also appears to be available to anyone who wants to subscribe to the service. I dug up a PDF here which mentions Sony as a customer, but this thing is 8 years old, so don't kill me. I'm as drunk as a lord right now, and all the aspirational managementspeek on that site is hurting me.