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kowenicki said:
DerNebel said:
kowenicki said:
Max King of the Wild said:
Its 2 weeks in at 553m it will probably get close to 800m (because you could probbly consider it close already)


so it will just about break even then.  great.

You should at least be fair and consider this part from the article you posted:

"By my estimates, sharply higher production costs have kept a lid on box office profits for recent Spider-Man movies. But that's also not as big a deal as it might seem. Hollywood makes most of its moola after films leave theaters. High-margin Blu-ray, DVD, and on-demand sales and rentals, as well as merchandising and TV and streaming distribution, usually account for most of the take-home. And in that respect, Spider-Man movies have been a huge winner for Sony over the years."

Thats my point.  It is later licensing and product merchandising that make the money.

I was merely respoinding to the "lol... its made $500m" comment, which was way off the mark and misleading.

Well, just liscensing...

all the Merchandising rights are owned by marvel.

Sony traded their tie in share for Marvel's box office and DVD share.

http://www.comicbookmovie.com/fansites/MarvelFreshman/news/?a=49687

Such a deal may also bring down the 800M to break even quite a bit.  As before marvel was getting a cut of the gate right away.