superchunk said:
You argument would make sense if Xbox One was a game console. However, even MS presents it as an entertainment console. Their entire branding of Xbox since Kinect has been focused more and more on presenting Xbox brand as an entertianment console that also features the latest gaming. Their goal is to create the perfect windows-based tv connected device. Thus helping cement Windows with users who will hopefully expand into phones/tablets and of course desire to keep the familiar at office as well. |
They can present the machine that way all they like. The Xbox market see themselves as gamers. That will be the use case for it. There is even some argument to be made that trying to make it an entertainment console is to blame for it's current sales.
I understand their goal. I think their execution is flawed. If they think a 4-500 dollar entertainment box is gonna win the enterainment console connect to tv then I think they are even crazier than I thought. Especially with so many competitors like Apple/Google/Amazon in the 35-100 range.
I think the strategy you mentioned for the future makes sense. Their current one.... not so much.