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Nintendo. They're not splitting the market. Being weaker consoles, one thing Microsoft and Nintendo has going for them is that they had accessories that came with every consoles. Knowing that every user has the accessory, it'd give third party developers incentive to develop multiconsole games with unique ways to play only on that console or make an exclusive game that benefits from the use of that accessory. Neither the Kinect or WIi U has really had one of those yet, but didn't or doesn't mean it still couldn't happen.  It could still happen for Nintendo atleast.