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Mike_L said:

Furthermore giving your game away for "free" with PS Plus can be a great decision financially. Besides the payment from Sony it allows the developer to sell additional content to a much bigger customer base such as the $9 Outlast: Whistleblower DLC.

An excellent point with the DLC. People may be more willing to part with extra money for the DLC if they didn't spend it on the game to begin with. 



Hmm, pie.