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The DRM was the start of the problem, word of mouth follows, things get a little twisted, people also complain the government is spying on them through kinect and the price tag seemed the close it for a lot of people. A few years from now, though, the DRM will be forgotten, hopefully a kinect-less xbox will be out and they'll be able to have good steady sales ( as long as they continue to push a strong library).

The downfall for them is that everyone they converted to a Sony fan will also persaude their friends to get PS4 to play together.