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Dr.Henry_Killinger said:

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that is exactly what is going on with Driveclub.

 


What would happen if there was no upgrade option at all?

1 - PS+ edition "free" for PS+ subscribers
2 - Full game for people who... buy the full game.

With the upgrade, what's the situation

1 - PS+ edition "free" for PS+ subscribers
2 - Full game for people who... buy the full game
3 - If for some reason you want to save 10 bucks and don't mind having the game tied to the subscription, you upgrade instead of buying the full game

So yes, like Evolution said, it is merely an additional option. There is no harm for the consumers.