Nintendo Creating a New Console for Emerging Markets, Including China

[justiceiro]

Don't take offense guys, but you all don't live on a country like China or Brazil, so you really don't have to much to say how the market really works around here.

First off, lets take a look on our console prices(all in EUA currency)/official prices only:
3DS: US$300
*PSVita: US$350
*360: US$320
*PS3: US$370
Wii: US$350
WiiU: US$900
PS4: US$ 1.800
*X1: US$ 1.100
Hanheld game: US$65
*7th gen game: US$60
8th gen game: US$110
* = produced on national territory.

As you can see, most of our products are at least 2x times more expensive, even when produced inside our territory(this helps a lot to cut the price down). But, as you can see, nintendo opt to create a factory here. Why? Simple, lack of infrastructure(our highways/trains/industry scenario suck) and a lot of burocracy(to open a bussiness, it can take 2 months, and 1 year to close one). Sony and microsoft have a lot of another products, so they got more interested on open their bussiness here to suport theirs products, that have a more wide market spread than videogames, of course.

So, nintendo products here end up being 3 times more expensive. So, what we do? Piracy and contraband. It got a lot better because of sony and microsfot innitiaves, but when ps4 came around here costing 4 times more, everyone got back to contraband again. Its so commom that its not rare to find polices officers looking at pirated products, not intended to arrest, but to buy.

I still need to clarify this: our minimum wage is US$330, and medium wage is of US$1000. And, not only video games are expensive around here, but another things too. So, as you can imagine, for cristmas/birthday present, the average kid wont be geting anything worth more than US$200. In the same way, kids can expect to recieve between 20$~40$ monthly from their parents. So, guess what? The only way is using piracy, this is why ps2 still are sold around here.

But why i would think that tatic would work so well for nintendo? Because alreadly work pretty well for sega. This is a product that sega sell today in a big number of retaliers around here:

its a master system with 132 games built-in, for less than US$100. Yearly, products like this manage to sell 150K. There are another re-releases too, like handheld master system, megadrives, etc...

So, if nitendo manage to product a console that cost less than 100$ for us, and has nintendo games wide avaiable for less than 30$, will sell pretty well, you bet on it. But they need to get rigth, the games must be there, they need to localise everything, and work on their customer service, that rigth now is horrible around here.

Another point, iwata also stated that this will not launch before next year on their investor meeting, so we will have to wait a litlle more to see.