Activision spending $500 million on Destiny

[bananaking21]

tbone51 said:

vivster said:

Not really a risky bet.

Mark my words, they will make this back within a year and then onward double and triple that amount.

As Fatslob showed us the graph above, it needs to sell 18.5mil to break even (not counting DLC), It kinda is risky, it'll be huge no doubt, but double? triple? (meaning 1bil or 1.5bil) would mean 37mil+ for double, not happening

they are making an invenstment in a franchise, this marketing push is for this installment and the next ones. as well, Destiny doesnt have to cover up the entire marketing budget with the first installment.