noname2200 said:
I'm assuming this rule doesn't apply to a bunch of things. Like movies. Or TV shows. Or a bunch of videogames that are advertised weeks and even sometimes months ahead of time. Right? |
It applies to packaged goods. I'm sure there might be some exception depending on the product, but that is the rule.
Before release its a waste of money. Doesnt mean everyone does the right thing. Especially in the games market theres alot of wasting of money.
The only instance where that might make sense in the videogames market is if the point is to boost pre-order numbers. I'm not convinced that is worth it, as the average consumer does not usually pre-order games. For the hardcore gamer, you use PR actions, like the ones that showed us footage with impressions on different publications. Alot cheaper and efficient.
A TV spot is considered the atomic bomb of advertising. You fire an expensive bullet in hopes of getting as many of your target as you can, but its not efficient at all, as it will be expensive and will target alot of consumers that arent your target and dont care about games. TV spots are incredibly costly and inneficient. If on top of that your target cant buy your product, its a massive waste of money.
