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Nintendo, Microsoft or Sony do not care for competition, fairness and all that nonsense. They are large corporations and they only care for making huge profits This competition you speak of has not lead to lower prices for video games. Games are still around $40 to $60 and can cost over $100 for collector's edition. Smart Phones/Tablets apps and games offer a far cheaper option for casual gamers in this tough economic climate. Casual gamers are most influenced by price and fads.