Sony's in a 'bag of hurt' because of Blu-ray

[Pemalite]

JazzB1987 said:

Digital only probably will be the end of the smart consumer being able to find real bargains.  Pseudo bargains like 20 year old Jedi Knight on steam for ONLY (rofl) 4 bucks is a joke. 
I mean just look at Steam's WatchDogs -19% promotion so you get the game for ONLY 49.99. Seriously 50 bucks is PC standard pricing how is this 19% discount? Especially for digital zeroes and ones....   This will happen all the time when retail is gone. Companies taking advantage of the not so aware consumer.

You're doing it wrong as a PC gamer.
You can get Watch Dogs for $40 AUD at Green Man Gaming. (Currently $60 AUD on steam.)

You should never pay full price for a PC game, there is *always* a sale on somewhere.