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Regardless of how big or small the optical media market is/will be is of little concern to me as long as it's a viable business option for consumer choice for consumers such as myself. Currently, I've been watching Breaking Bad. Been really enjoying the show, and I plan to watch the entire series. So far, Netflix has been a great service to allow me to do so for only $8 a month. My DirecTV Genie DVR allows me to store a plethora of Disney Jr. shows for my 3 year old. I personally think it's almost highway robbery to buy what's saved on my DVR on DVD from, let's say, Wal-Mart when I have the convenience of the DVR. But I'm a big Doctor Who and Walking Dead fan. I want the best quality and most convenience access to these programs when I want to re-watch them. Blu-Ray is current the best option, and having that option serves me well. So regardless of how "little" money Sony is making from Blu-ray, Blu-ray is still the top option for video and audio quality as long as the price the right. And for me and many other consumers, the price is right depending on what and how much they are really into.

 

EDIT: Let me clarify that I'm a big Matt Smith Doctor fan.  Looking forward to Peter Capaldi.