NBA bans Donald Sterling for life, fines him $2.5 million

[mornelithe]

jacks81x said:

mornelithe said:

As far as setting a precedent, it seems part of big business already to me.  Anything that can tarnish, hurt, harm, or ruin your companies reputation, make sponsors/investors hesistent to join in, and make fans stop watching etc... is actionable.  

That's fine.  Then don't be hypocrites about it.  Don't stand up and claim that you support diversity and make this into a moral social issue when it's really just about money.  

Well, the 'NBA' as an entity would act out of self-preservation, that doesn't mean that the individual people who comprise that entity, don't find the remarks reprehensible, or that they simply don't want that kind of element in their club.  But yeah, it should be blatantly obvious that the biggest concern for the commissioner of the league and the league to move to preserve theri public image as quickly as possible to keep the sport/industry moving forward.  It's what he's hired to do.