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mornelithe said:

As far as setting a precedent, it seems part of big business already to me.  Anything that can tarnish, hurt, harm, or ruin your companies reputation, make sponsors/investors hesistent to join in, and make fans stop watching etc... is actionable.  


That's fine.  Then don't be hypocrites about it.  Don't stand up and claim that you support diversity and make this into a moral social issue when it's really just about money.