Let's see:
1. It drove X1 sales at higher price point than competition
2. It drove Xbox Live subscription sales
3. It sold and will continue to sell content on the Microsoft platforms
4. It had good sales for a $50 game without single player content
5. Kept EA dev costs low due to Microsofts cloud, no single player dev and existing game engine
Sounds to me like everyone involved benefited from this venture. Except people with Sony PS4 tattoos on their chest maybe...







