Dark_Feanor said:
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They have openly said they are in it to win it. They haven't even gotten parity in what should have been their dominant region.
They also said they see the roof of sales at something like 400 million to 1 billion. http://www.destructoid.com/microsoft-predicts-over-a-billion-next-gen-consoles-sold-254454.phtml
The Flop that Titanfall was. Even from MS themselves the importance of the game can't be overstated. “It’s hard to overstate the importance of Titanfall to the Xbox One release this year,” says Yusuf Mehdi, chief marketing and strategy officer for Microsoft’s devices and studios. “For us, it’s a game changer. It’s a system seller.”
http://www.fool.com/investing/general/2014/03/05/electronic-arts-titanfall-is-a-big-deal.aspx Will show you they spent pretty much Halo money on it. something like 1.6 billion.