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I'm with the "this question is a little silly" group

if you ask me hardcore gamers should already have the Wii U

what you might have meant to ask is "how do they capture the attention of casual gamers", ones that only buy super popular titles that always sell millions and the such but never anything else (and therefore only buy a couple games a year, often times not even investing a lot of time into some of them or else only investing their time into them, e.g. getting addicted to CoD multiplayer)

in which case I say they don't lol, leave that to the PS4 and Xbone which people will fight over

they need great games that can be showcased and such, the ones you'd want to show to your friends or talk to them about, like Zelda U, a good 3D Metroid game that stuns and causes hype, or the upcoming MK8 and SSB4.

Other games like X, Bayo 2, etc. are all great but for the casual gamer they aren't really interesting enough to sell a console, they feel like they can miss out on it because those games aren't super big or well-known IPs where they'll feel like they're missing out if they don't get them

(you could argue Metroid isn't either but people have been craving that so much that they'd be appealing to a ton of people anyhow)

In short, they just need to pump out more quality games and faster, and they need to not put faith in Mario (overused) or smaller IPs that won't stir hype because they don't have a legacy of greatness or renown or anything

not that I don't want to see some new games too but from a sales-perspective it's just really hard for a new IP to break through unless it's a total masterpiece or the like

those new games are what you do after you've gotten gamer's attentions, IMO, right now Nintendo doesn't even have a lot of people's attention (the casual's attentions, hardcore gamers have a lot to look forward to and should have a great collection of Wii U games already, IMO)