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They can not.
Even if there are two dozen and more great exclusive titels people still rather complain about Nintendo not going 3rd party instead of buying the WiiU.
If next CoD was WiiU exclusive, people would rather skip it than buy a WiiU for it and play it on WiiU.

Its like, if i remember correctly, what one guy from Platinum said concerning Bayonetta 2 exclusivity.
People want to play it, but NOT on a Nintendo console! - so they skip it.
Seems like the reason is they are afraid of what their homies and buddys think, when they see them owning a Nintendo console.

And I also dont think Nintendo can change it with the "WiiU2", because people will not allow it.
I said so often before on different sides.
If WiiU would have 100% the same hardware than PS4, 90% of the people still buy PS4 instead of WiiU, just because WiiU is from Nintendo.