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It means that Nintendo was unable to hold on to its non-gaming userbase it gained with Wii, they all moved on to mobile and facebook games. Nintendo tried to win them back by introducing a new gimmick: the Gamepad, but it didnt set the world on fire like the Wii motion controls.

Alas, Nintendo is even struggling to get its original userbase: the Nintendo fans to buy WiiU. Considering that Gamecube(22m) was a true hardcore gaming fan's console and catered to Nintendo fans, they are atleast aiming to get a >20 million Wii U install base.