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They were on shelves before and after Christmas. I saw nothing but X1s at ever retailer I wen to and the Titanfall bundle (which is down to number 40 on Amazon) are still in stock. The console just is not popular and it need much more than a price drop. No year head start, no cheaper price, no DLC, timed exclusives or hype can save the X1.PS4 is just more popular period as the PS brand is bigger. The X1 is selling what it should be selling.