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MrBubbles said:
perhaps then, we should wonder...how much more will sony have to sell, than microsoft, for them them to have "success". if its less or par, i would consider that a fail for them.

 Your post lacks logic. If it sells 50/50 despite the 360's higher install base and exclusive DLC, then that's a fail for MS or a win for Sony. The cards are stacked in the 360's favor.