| LemonSlice said: How much do they earn from iTunes, AppStore and iBooks? These articles only ever seem to talk about hardware. |
iTunes is actually the fastest growing part of the company right now, cruising consistently above 20% while iPhone tends to trend around 15%, Mac around 5%, and iPad seems to be leveling off (the 16% drop seems to be mostly inventory shift). That's extra impressive when you consider that Apple has given up hundreds of millions in iTunes revenue by giving away iWork and OS updates.
The margins on iTunes content are much lower than Apple's hardware (I see 15% tossed around as an estimate, but I think it's probably closer to 10%) but the costs as it keeps growing will scale more favourably.
Probably the best news today for shareholders like kowen is the stock split. The lower share price may bring in new investors. Who knows, AAPL might even reflect what Apple is worth.
"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event." — Mona Hamilton, Capcom Senior VP of Marketing
*Image indefinitely borrowed from BrainBoxLtd without his consent.
