Cobretti2 on 23 April 2014
Well I don't know how true this is but an Nintendo AUS employee in 2011 told me that each region is responsible for their own budget, Meaning sales in that region generate revenue for advertising, events etc... he said that is why when Wii sales dropped of quickly there was less Nintendo involvement in events and the lack luster club nintendo items in AUS.
Saying that, things may have changed since then as magically they got some great items on club nintendo recently and even started up a facebook and twitter haha.
