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NiKKoM said:

 

Wonder why google and Apple don't just build their own studio? they have the money..


Why buy the cow when you get the milk for free. Seriously, Apple is buying timed exclusivity with a glorified banner ad. You won't see a console company get away with that.

Furthermore, games aren't a particularly lucrative venture in the first place unless you're either very lucky or very talented, Apple has no particular expertise is making entertainment content, and becoming a competitor would strain relations between Apple and game developers (see Nintendo).



"The worst part about these reviews is they are [subjective]--and their scores often depend on how drunk you got the media at a Street Fighter event."  — Mona Hamilton, Capcom Senior VP of Marketing
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