Does Sony have a target audience to begin with? Because I'm pretty sure in the west they don't. It's not the same as Smartphones/tablets and the 3DS.
Right now Vita owners are really hardcore Playstation fans or gamers who just love Japanese games. Therefore, that's one of the reasons the Vita is selling so bad in the west, especially in the US. Western consumers prefer generic shooters (Call of Duty, Battlefield, Titanfall), action games (Assassin's Creed, Infamous), sandboxes (GTA, Saints Raw) wrpg's (Skyrim, Mass Effect, Dragon Age), and so on.
Vita has, I think, just a couple of them, so I don't really think that right now it's attractive enough to the self proclamed "hardcore gamers."








