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Lannister is definitely Microsoft. Gold, gold, everywhere is gold.

Nintendo as Arryn is kind of funny. I can just imagine Iwata as Lysa and the Wii U as her son. I can also see Nintendo as Stark, hurt by their unwillingness to engage in intrigue and politics.

Sega is Greyjoy, fallen and bitter.

Sony has to be Targaryen. The house that came out of nowhere to conquer everything, only to fall. Now they've returned to claim the throne. Kaz would look good as whats-her-face.