kowenicki said: Because one movie franchise isnt worth a fifth of the entire value of Sony, that why. $800m... revenue or do you actually think they will make $800m profit annually from Spiderman? They make little profit from Spiderman movies at the cinema, do some research. The money is made post cinema, in blu ray/dvd/streaming and TV deals... the margin here is diminishing rapidly.
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I figured they made quite a bit on it. I don't know how accurate Wikipedia is, but it says the budget for Amazing Spiderman 1 was 230M, and it made 750M box office. That's not even including the blu ray/dvd sales which, as you say, is where most of the money is made.
Amazing Spiderman 2 has an even smaller budget, at 200M and will most likely make around 500M. Not as much as the first one, it's not being reviewed as well.