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I agree about it being compared to it's competitors. While it's selling well on the X1, simply announcing 1 - 2 million sales will seem pretty tragic compared to the 20 million COD sells on a yearly basis (with 10 of that on the X1/360). Even if the 360 version were to double the X1 (which seems pretty unlikely :p), it sales would still be a long way off.

Of course, it's not really fair to compare COD to TF at this point, but it won't stop the comparisons being made.