sully1311 said:
starcraft said:
drkohler said:
starcraft said:
Store margins on consoles are tiny, in the range of 5% if they are lucky often. The titanfall download code would cost less than a dollar to print on a card.
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I actually KNOW what the store margins are in several European countries. It is NOWHERE what you write here. And are you really suggesting that Respawn/EA would simply look aside when MS gives away for free THEIR game? What a strange idea..
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What are they then? My understanding is that they are and have always been extremely slim, with margins made up on software.
And no, I am not suggesting that at all. But I think it likely that deals were sorted out between EA and MS on the Titanfall issue long before the console launched...
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They are around what you said Starcraft. Both consoles have 7-10% margin at a nationwide retailer in the UK.
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Yes that was my understanding.
Software and accessories is where the retail margin is at.