What people fail to realise is that in comparison to last generation where the Xbox 360 dominated both the US and UK markets, the Xbox One is flopping hard. On Amazon UK it is rarely seen in the top 20 and the PlayStation 4 is constantly ranked above it, the second of which also applies to Amazon US. There have been numerous price-cuts in the UK already, a game has been packed in with the console, and yet still the product is shunned as the PlayStation 4 is just the place to be. Why that is, I'm not entirely sure, but Sony has struck all the right chords with gamers and that good-will seems to have saturated the more casual market also. Now that isn't to say that the Xbox One isn't selling well, it is, but it isn't selling half as well as it should have been.
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