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While I am critical of the actual Kinect hardware (the technology is way too expensive for the little value it actually brings to gaming), I can easily understand why they keep it mandatory:

Kinect is pretty much the only unique, stand-out feature that the Xbone has. Remove Kinect, what remains? A console that feature-wise hardly differs from the PS4 at all, but has more disadvantages (less powerful etc.). Who would choose that console over a PS4, apart from a rather small group of Xbox platform fans?

Price would be pretty much the only way to counter the customer's feeling that the PS4 is the better deal, and price wars are not very healthy. Sure, Xbone also has some TV integration features. But from what I get so far, hardly anyone is actually using these features in practice. There are problems in 50Hz countries, it pretty much only makes sense for people with external cable boxes (which are only widespread in a few select countries like the US) and and and...