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spurgeonryan said:

But they do not. If a game is not different than what they have already seen, they rate it low. Take Madden for instance. If it is not totally changed from the year before they give it a lower score. But what if I did not play the last thirty iterations? Would I find it amazing?

Have you really checked the Madden scores?, lets see the last 5 years average on 360:

Madden 10: 85

Madden 11: 84

Madden 12: 78

Madden 13: 81

Madden 25: 80

Even if they don't change too much between iterations they don't get a bad score, some points are deducted but the overall score is around the same, if most of the reviewers say that the average of a game is below 50, something is really wrong with that game.