Titanfall Xbox One Bundle + 12 month XBLG sub $449 @ Target.com

[starcraft]

ethomaz said:

starcraft said:

Ignoring the semantics, this just is not accurate.

All last generation we heard about 'adding value' instead of simply cutting price.  The console sold 4 million in short order at $500.  Then MS cut the price $50 to better compete with Sony, having collected the gravy for as long as tenable at a higher price point.

Desperation is defined as feeling a sense of despair and helplessness. It leads to decisions that could be 'inappropriate to those in a rational frame of mind (Wiki reference).'  Nothing about these actions even vaguely fit that definition.  Unless it is your argument that cutting $50 off the price was irrational from either a business or public relations standpoint, it is time to put this argument to bed.

I might add that in the vast majority of territory's where the X1 has been released, there has been no price cut at all.  Hardly the actions of a company in the midst of 'despair and helplessness.'

Well I can't talk about every single country where Xbone is launched but...

US = Price Cut (Not Official but you know it is a price cut)
UK = Price Cut (Official)

These are the two big territories...

Brazil = Price Cut (I need to check if official but it dropped from 2200 to 1900)

Well I will check later but I'm sure others territories get the same deal/price cut than US/UK.

I won't call desperation but it is a forced move... MS didn't want to do that for sure but sales are sales and they need that.

My understanding is that Brazil has received a pricing adjustment due to preferential taxation arrangements Microsoft has arranged with the government.

No company wants to drop a price, ever.  Every Sony and Microsoft price cut on any console ever has been a 'forced move' by that logic.  The fact that anyone has even uttered the word 'desperation' indicates a fundamental misunderstanding of the meaning of the word.