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JoeTheBro said:
starcraft said:
ImmortalHelixFossil said:
They are getting more and more desperate! This is starting to get a bit scary.

I'm sorry, but I really don't see how a continuation of the same discount we've seen for weeks now, that was already quite reasonable in the first instance, can be interpreted as 'getting more and more desperate.'

Desperate can come across much harsher than it needs to be, but I agree with his point. Less then a month ago the system was $500 with no bundled content. Upon Titanfall's release it became $500 with a game. About a week after that it became $450 with a game. Now this time it's $450 with a game and a year of GOLD.  Cutting out the cost of bundled items, in the US the XBONE has gone $500, $440, $390, and now $330. That averages to about a $40 drop every week. It's also a 34% drop, which is bigger and sooner than the 3DS's first year reduction. This move is great for gamers and probably the correct thing for Microsoft to do, but it's a desperate move.

Ignoring the semantics, this just is not accurate.

All last generation we heard about 'adding value' instead of simply cutting price.  The console sold 4 million in short order at $500.  Then MS cut the price $50 to better compete with Sony, having collected the gravy for as long as tenable at a higher price point.

Desperation is defined as feeling a sense of despair and helplessness. It leads to decisions that could be 'inappropriate to those in a rational frame of mind (Wiki reference).'  Nothing about these actions even vaguely fit that definition.  Unless it is your argument that cutting $50 off the price was irrational from either a business or public relations standpoint, it is time to put this argument to bed.

I might add that in the vast majority of territory's where the X1 has been released, there has been no price cut at all.  Hardly the actions of a company in the midst of 'despair and helplessness.'



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