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SvennoJ said:
I guess the secret sauce stuff will ramp up again towards E3 where we'll get another load of bullshit demos that will look a lot better than the final product... As long as people keep falling for it, it will continue.

MS would have to be pretty silly to do that. The X1 already has a pretty bad reputation in regards to certain things, and the Forza 5 stuff put a foul taste in a lot of peoples mouths. Doing it again would be like taking your credibility and punching it repeatedly into small peaces. The damage would be considerably larger in the long run than any short term benefit they might gain.

Only a portion of the market care a lot about having great graphics. Everyone on the other hand is offended by being lied too. Not a great trade off :/

Still, we will see. Hopefully neither Sony or MS are dumb enough to ever go down that root again. If you want to show a target render fine, but at least show something below your expectations. That way you can please people when it looks better, not piss them off when it looks worse :P