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The first game was so-so, an average product that sold well, but not phenomenally. But now that its established itself as a big name franchise, the sequel will automatically do much better and most likely be a far more refined game. It's in Microsoft's best interest to keep the franchise exclusive to reap the fruits of its labor.

If this would go PS3, I'd expect a later release that wouldn't sell a fourth of the 360's version. But who knows.