ArnoldRimmer on 05 April 2014
| bonzobanana said: Basically I'm only loyal to the games I enjoy. The more games I like on one system that will then by my preferred console. I don't get loyalty to brand to be honest. |
Yes, I think what you describe is indeed rather a case of "vendor lock-in" than of "brand loyalty". As Wikipedia states:
"Brand loyalty is more than simple repurchasing. Customers may repurchase a brand due to situational constraints (such as vendor lock-in), a lack of viable alternatives, or out of convenience. Such loyalty is referred to as "spurious loyalty". True brand loyalty exists when customers have a high relative attitude toward the brand which is then exhibited through repurchase behavior."
